After more than a decade on air, Directo USA received a complete visual refresh for CNN en Español. Hosted by Juan Carlos Lopez, the daily news program covers the most important stories and developments across the United States for Spanish-speaking audiences worldwide.
Directo USA open animation:
The new Directo USA visual identity is built around the idea of direction — both geographically and editorially.
Inspired by the show's name, a network of flowing arrows travels across an embossed map of the United States, symbolizing the movement of information and the stories shaping the nation. The journey begins at the Lincoln Memorial, representing the voice of the people, and moves through the National Mall, passing the Washington Monument and key landmarks before arriving at the U.S. Capitol — the symbolic destination where policy, decisions, and national conversations converge.
As part of the CNN International Design team, I contributed extensively to the creative development, motion language, and final on-air execution of the package, helping transform the show's visual identity into a modern, dynamic, and architecturally inspired broadcast experience.
Additional animation assets:
The evolution of a Visual Direction of the show during the rebranding:
Credits
This project was the result of a highly collaborative effort by the CNN International Design team.
Kari Gonsales — Logo Design
Yvonne Tio — Project Coordination & Studio Look
Alfredo Claro — Viz Artist
John B. Leonard — Design Director
Brent Overbeck — Creative Director
As a Motion Designer with the CNN International Design team, I played a key role in bringing the new Directo USA visual identity to life. My contributions included motion design, animation systems, 3D look development, compositing, scene assembly, and final on-air execution.
Special thanks to the entire CNN International Design team for their creativity, collaboration, and dedication throughout the project.
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